bio

Dr. LaJean excels in making the science of sports bras fun, personal, and easy-to-understand, and her energy and enthusiasm are contagious. Dr. LaJean has been featured in successful national media tours and satellite media tours involving numerous television, radio, newspaper interviews, and personal appearances. 

Dr. LaJean’s longstanding research credentials include more than 35 years of scientific sports bra investigations for Champion Athleticwear and founder/director of the Bra Lab, a biomechanics and consumer testing lab devoted 100% to sports bra science and consumer insight research, with the focused goal of building better sports bras. 

Dr.  LaJean is further distinguished as arguably the only person on the planet with two graduate degrees in sports bra science. Her 1985 thesis for her M.S. degree in Clothing and Textiles from Utah State University, a seminal study in sports bra science, investigated the biomechanical support of a variety of sports bras, while her dissertation for her Ph.D. in Exercise & Sport Science from Oregon State University took the first serious scientific look at the effect on performance of protective sports bras for contact sports. Her sports bra and wearable medical device innovations have been awarded multiple patents 

Dr. LaJean has numerous refereed/reviewed publications in scientific journals and research presentations at scientific and academic conferences. She's been a highly sought-after resource and authority on sports bras and breast motion during exercise for a wide range of national print and online consumer publications including: Business of Fashion, People Magazine, ESPN’s 30 for 30, ESPN—the Magazine, Runner’s World, Outside magazine, Outside XX Factor, Women’s Health, Fitness, Health, Seventeen, NPR, Shape, Current, Racked, WWD, Fashionista.com, Prevention, USA Today, Good Housekeeping, Parenting, and many more.  

Dr. LaJean is also a sought-after speaker/host for media and marketing events, including co-hosting one of the most commercially successful fitness equipment infomercials in broadcasting history with Jane Fonda. She is a repeat sports bra expert on Another Mother Runner’s popular podcast. She has been a featured speaker at major sports bra launch events at Rockefeller Center in New York, Run Disney special events in Orlando and Susan G. Komen races. In 2018, LaJean was a keynote speaker at the Utah Outdoor Recreation Summit, challenging and inspiring attendees with another topic she could not be more passionate about—size inclusivity in athletic and outdoor gear/participation.   

 When it comes to the science of sports bras, Dr. LaJean Lawson easily qualifies as THE global expert! But digging deeply into why and how breasts move, and investigating how to design great sports bras that really work isn’t just an end in itself. Her achievements in this intriguing research area also support her passion to help all women get the gear they need to stop worrying about breasts and bounce, and simply enjoy the fabulous benefits of an active lifestyle, indoors and out.